Brochure
Designing
After the business card and business stationery, the company brochure is the most important piece of printed promotional literature you can develop. Developing a brochure is important for a number of reasons:
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It helps you consolidate exactly "who" you are and "what" your business does.
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It acts as an order form, providing identity, contact and sales information.
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It provides your company with a cheap medium for distributing company information (the information collected from brochures can easily be adapted to a variety of other media including display ads, news releases, and web brochures).
In addition to summarizing your business, the development of a proper brochure helps you conceptualize the benefits of your product or service related to its features.
